Cookie Policy

Cookie Policy

This Cookie Policy explains how FidForward, Inc. (“FidForward”, “we”, “us”, or “our”) uses cookies and similar technologies when you visit our website at https://fidforward.com or use our talent sourcing platform and related services (collectively, the “Services”).

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or other electronic device) when you visit a website. They help websites remember information about your visit, which can make it easier to visit the site again and make the site more useful to you.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for our Services to function properly and cannot be disabled. They include:

• Authentication cookies - Keep you logged in to your account
• Security cookies - Help protect your account and prevent fraud
• Load balancing cookies - Ensure our platform performs smoothly
• User preference cookies - Remember your settings and preferences

Analytics Cookies

With your consent, we use analytics cookies to understand how visitors interact with our Services:

• Google Analytics - Helps us understand website traffic, user behavior, and improve our Services
• PostHog - Provides product analytics to improve platform functionality and user experience

Marketing Cookies

With your consent, we use marketing cookies to show relevant advertisements and measure their effectiveness:

• Meta Pixel (Facebook) - Helps us measure advertising effectiveness on Facebook and Instagram
• LinkedIn Insights Tag - Helps us measure advertising effectiveness on LinkedIn and understand professional audiences

How We Use Cookies

We use cookies for the following purposes:

1. Essential Operations - Enable core functionality like user authentication and security
2. Performance & Analytics - Understand how users interact with our Services to improve them
3. Marketing & Advertising - Deliver relevant ads and measure marketing campaign effectiveness
4. Personalization - Remember your preferences and customize your experience

Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these third-party cookies and encourage you to check the third-party websites for more information about their cookies:

• Google Analytics: https://policies.google.com/privacy
• Meta/Facebook: https://www.facebook.com/policies/cookies
• LinkedIn: https://www.linkedin.com/legal/cookie-policy
• PostHog: https://posthog.com/privacy

Your Cookie Choices

Cookie Consent

When you first visit our Services, you’ll see a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences

Managing Your Preferences

You can change your cookie preferences at any time by:

1. Clicking “Cookie Preferences” in the Legal section of our website footer
2. Using your browser settings to block or delete cookies

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Block only third-party cookies
• Clear cookies when you close your browser
• Receive a warning before accepting cookies

Please note that blocking all cookies may affect the functionality of our Services.

Opt-Out Links

You can opt out of specific third-party cookies using these links:

• Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
• Facebook Ads: https://www.facebook.com/ads/preferences
• LinkedIn Ads: https://www.linkedin.com/psettings/guest-controls

Cookie Duration

Cookies have different durations:

• Session cookies - Deleted when you close your browser
• Persistent cookies - Remain on your device for a set period

Essential cookies typically last for your session or up to 1 year. Analytics and marketing cookies may last up to 2 years but can be deleted at any time through your browser settings.

Updates to This Policy

We may update this Cookie Policy from time to time. We will notify you of any material changes by updating the “Last Updated” date at the top of this policy and, where appropriate, providing additional notice.

Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: privacy [at] fidforward.com
Website: Contact support through the support widget on any page