Sick of sending cold emails that vanish into the void? You’re not alone. In this comprehensive breakdown of Caiden’s viral YouTube video “How Claude books me 30 Sales calls a day,” we’ll explore exactly how you can use Claude AI to create cold emails that actually get responses. Forget robotic-sounding templates – we’re talking about a system that leverages AI to book 15-30 qualified sales calls daily without setting off spam filters or sounding like a bot.
Let’s get straight to the point: when it comes to cold email, the AI model you choose matters. According to Caiden’s analysis in his video, after experimenting with virtually every AI model available, Claude takes the crown for cold email writing. He notes that even Zapier conducted side-by-side comparisons and concluded that Claude produces more human-sounding text than GPT.
This human-like quality is absolutely crucial when you’re sending hundreds or thousands of cold emails weekly. The more natural your emails sound, the higher your chances of landing in the inbox rather than the spam folder.
Let’s break down the exact process demonstrated in the video for creating effective cold emails with Claude.
The first step is using Claude to generate your email copy. Here’s how to do it step-by-step:
Here’s a template prompt based on the video:
Based on the context of this offer, write up a few sample outbound copy scripts as short as possible, fifth-grade reading level, specific lingo.
[PASTE YOUR OFFER DETAILS, ICP, AND CASE STUDIES HERE]
Generally good structures to use:
1. One-liner format:
[Name], if we could get you [end result], would you be interested in speaking?
Thanks,
[Sender Name]
[Company Name]
P.S. [Case study/social proof]
2. Pain point question format:
[Name],
[Question that surrounds their pain point but also ties back into your offer]
[Your offer plus case study example]
Worth discussing further?
[Sender Name]
[Company Name]Once Claude generates some options, don’t just use them as-is. The video shows Caiden refining the output with follow-up prompts like:
The video shares some clever formatting tricks:
company[.]com) to prevent hyperlinks that trigger spam filters“Spin taxing” is the secret weapon for avoiding spam detection while maintaining your core message. When you send identical emails repeatedly, email providers flag them as potential spam. Spin taxing introduces enough variation to bypass these filters, as explained in the video.
Here’s how to implement it with Claude:
Spin tax this raw copy as close to the original version as possible, fifth-grade reading level, specific lingo:
[PASTE YOUR EMAIL SCRIPT HERE]Here’s what a simple spin tax might look like:
Original: “Are your sales reps wasting time hunting for contact info instead of selling?”
Variations:
The video mentions Caiden created his own spin tax bot that automatically handles this process (link presumably in the video description).
Before writing anything, you need to identify who’s most likely to buy. Claude can help with this analysis too:
This is my core offer:
[PASTE YOUR CORE OFFER DETAILS]
Based on this, identify the most profitable and untapped segments that would be most enticed by my offer.What pain points do these companies have that I could lead with in my cold email copy? Remember I want to start sub-niched and build into a larger TAM as I go, so only focus on the best markets/industries.Based on my core offer, how exactly can I position this to them to charge as much as possible? Along with this, what pricing model could I charge that would be the most profitable?This approach, highlighted in the video, helps you target the most receptive audiences first, allowing you to refine your messaging before expanding to broader markets.
Let’s analyze the two email structures recommended in the video:
[Name], if we could get you [specific end result], would you be interested in speaking?
Thanks,
[Sender Name]
[Company Name]
P.S. [Case study/social proof - be specific with metrics]This format works because it:
[Name],
[Question that surrounds their pain point but ties back to your offer]
[Your offer plus case study example]
Worth discussing further?
[Sender Name]
[Company Name]This structure succeeds because it:
The video emphasizes leading with value instead of going straight for the meeting request. This “intro offer” or lead magnet approach involves:
For example, instead of: “Would you be interested in a 15-minute call?”
Try: “Would you like me to send you a free sample of 3,000 leads in your industry?”
This approach dramatically increases response rates because it:
The video suggests pricing these intro offers very low (e.g., $2,000-$5,000) with the goal of upselling larger services once you’ve proven your value.
Beyond spin taxing, here are critical technical tips from the video to avoid triggering spam filters:
company[.]com.Through related resources, we found another powerful framework mentioned by Raj Gupta for using Claude for cold emails – the RAPID Email Method:
You can implement this as a single prompt:
I need to write a cold email to [PROSPECT NAME] at [COMPANY].
Please follow the RAPID method:
1. Research: What key information should I know about this prospect and company? (Based on: [INSERT WHATEVER INFO YOU HAVE])
2. Angle: Based on this research, what unique conversation starter could I use?
3. Personalize: Craft a personalized opening line that shows I've done my homework
4. Incentive: What compelling offer could I make that would be valuable to them?
5. Draft: Write the full email incorporating all of the above
Keep the email under 150 words, at a fifth-grade reading level, and focus on value rather than features.To implement this system described in the video, follow these steps:
Let’s put all this together with a practical example for a B2B SaaS company selling a lead generation tool:
My company offers a lead generation platform that helps B2B SaaS companies find qualified prospects with verified contact information, including direct dials and emails.
Based on this, identify the most profitable and untapped segments that would be most enticed by my offer. Focus on the segments that would have the highest need and ability to pay.Based on this target segment of recently funded Series A SaaS companies, write a cold email that addresses their growth challenges. Our platform provides verified contact information for decision-makers. A recent case study showed that one SaaS company generated 2.4 million in revenue within 90 days using our data.
Make the email short, fifth-grade reading level, with a free lead list sample as the offer. Include a PS with the case study.Spin tax this email to create 3 variations that maintain the same message but use different wording:
[PASTE THE EMAIL FROM PREVIOUS STEP]Here are practical prompts you can copy and paste directly into Claude:
I offer [YOUR SERVICE]. Who are the 5 most profitable segments I should target with cold emails? For each segment, tell me:
1. Their main pain points related to my service
2. Why they specifically would want what I offer
3. Job titles I should target
4. Industries or company types most likely to respondWrite 3 short cold emails for [TARGET] about [YOUR SERVICE].
Each email should:
- Be under 100 words
- Address the pain point of [SPECIFIC PAIN POINT]
- Mention our case study where [CASE STUDY RESULT]
- Offer [FREE VALUE ITEM] instead of asking for a call
- Include a PS line with a specific metric
- Avoid dollar signs, hyperlinks, and fancy formatting
- Use simple language a 10-year-old could understandCreate 5 variants of this email that keep the same meaning but change enough wording to avoid spam detection:
[PASTE YOUR EMAIL]
Maintain the same:
- Overall message and tone
- Call to action
- Length and structure
- Key selling pointsBased on the video and related resources, here are pitfalls to watch out for:
The system outlined in “How Claude books me 30 Sales calls a day” represents a new approach to cold email outreach – one that leverages AI’s capabilities while maintaining the human touch that gets responses.
By following the framework shared in the video, you can potentially achieve similar results: 15-30 qualified sales calls daily from cold email outreach. The key is using Claude to:
Remember that even with AI, the fundamentals still matter: you need to address real pain points, offer genuine value, and make it easy for prospects to say yes.